The Brief
A family favourite since its introduction in 1929, Primula is still enjoyed for its taste and cheeky personality by consumers of all ages. The really sweezy cheese that is Primula needed help with the launch of their rebrand. Having been established and loved for so many years getting the rebrand just right was more important than ever.
Testimonial
“Thanks for all your hard work on the Primula project, we're really glad we teamed up with White Room Creations.”
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The Idea
The design team had great fun testing all the different flavours and combinations. The result a full promotional and marketing campaign to launch the new range to food journalists nationwide. And most importantly it wasn't cheezey at all! |
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