The Brief
Award winning Bridgewater Equity Release Limited, the UK's leading provider of home reversion plans, needed marketing brochures and leaflets to promote their new home mover option. Aimed at the retired market the marketing strategy needed to communicate the benefits that can be enjoyed by releasing home equity.
Testimonial
“The marketing campaign was a great success, thanks to White Room Creations for their involvement and great service.”
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The Idea
The concept was to simply communicate the benefits in the most comprehensive format, making it easier for the over 70's to understand. Communicating to this age group is not an easy task but was easily resolved with the use of lifestyle imagery which the reader can identify with. Having the trust and reliability associated with the company meant their customers could enjoy retirement by making the value of their home work for them. |
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